About Us

Hey, I’m Adam. Welcome to my site!

Here’s a quick little background on myself.

A terrible experience turned positive

As a kid, I always loved the outdoors, martial arts, physical activity, and service to others.

I wanted to do something in line with my values when I got older.

And when 9/11 happened, it planted the seed to serve and protect in the world’s finest fighting force. I decided to join the Marine Corps after high school.

But my extensive medical history threw a wrench in my plans.

To see why, let’s take a quick trip back to the summer of 2000.

7-year old me was doing some bicycle jumps on a camping trip. One minute I’m having a blast, the next, I’m impaled by my bike’s handlebar and medevacked to the nearest hospital. Not only did that event land me two months in Monmouth Medical (my whole summer break!), it cursed my future without realizing it.

The massive stack of medical records I handed the Marine recruiter took almost five years to comb through. Five years of one step forward, three steps back.

But I was beyond committed to serving.

Here’s the closest I got—a competition of all the Marine candidates in New Jersey.

That was a fun day, but in the end, it didn’t work out for me.

Instead, I was told to kick rocks on the day of my swear-in ceremony! It was like getting hit by a car 10 feet before the finish line of a marathon.

All thanks to an overlooked disqualifier in my records.

I wanted to serve but couldn’t due to medical “limitations.” Even though I crushed that competition, getting first place in the run and third in pullups with 29 dead-hangs.

But, rather than mope around, I immediately began seeking ways to do something good for the world.

To serve in some other way.

The start of a new journey

From social media, mixed with the Jersey shore’s littered beaches, I became increasingly aware of plastic pollution and its effects on the environment.

Even deeper than pollution was the chemicals INSIDE of these single-use plastic items. Chemicals that we unknowingly consume every day.

More on that later.

With some like-minded friends, we got the idea to start a positive movement and community online. We wanted to provide safer products and information to keep people, animals, and the planet safer – our own little contribution for the greater good.

But there was a problem…

I couldn’t write to save my life, nor do anything else with computers. Instead, I was a pure knuckle-dragger, able to do pushups; that’s about it!

But what I did have – an unrelenting commitment.

The same commitment which had kept me pursuing the military for 4 1/2 years after high school.

Going from idea to expertise

I became strangely obsessed with my newfound pursuit.

Pouring through thousands of articles and research papers, studying material safety sheets; you name it.

Throughout the journey, I started to notice things.

More specifically, the sneaky chemicals that manufacturers hide in products with misleading information. Clever marketing tactics to sell more and make you believe the product is safer than it is.

So, by researching and speaking with large companies about their materials, I started piecing together information. Information on how to prevent toxins (and waste) in the most critical place.

The kitchen.

This is where we prepare meals, eat, and unknowingly ingest some “extra ingredients.”

Simultaneously, I started making relationships in the kitchenware manufacturing industry. Learning the ins and outs and spending countless nights speaking with manufacturers on the other side of the planet – learning all about materials, processes, everything.

I wanted to get involved.

So, I began designing and manufacturing sustainable dinnerware products.

To date, we’ve successfully produced and sold thousands of units across all fifty states.



Fast forward years later to today, you’ll find me still researching like a mad scientist.

If I’m not doing that, I’m reading novels or experimenting in the kitchen with new cookware and recipes.

With my insider knowledge and experience of product materials, manufacturing, and research…

I’m committed to bringing you insightful articles and guides on the regular – staying up to date on new materials and products.

Articles that are fun to read, easy to understand, and help you detoxify your kitchen (with the added benefit of saving money and reducing waste).

You can find all of those in our blog!

As always, my number one goal is to serve you (my readers and customers) with the highest level of service possible.

Both online with content and with physical products.

I’m easy to reach and respond to every email.

So, have a look around, say hi, and join me on this exciting journey!